Secret organizations - the plots of countless films and books are dedicated to them; they are capable of awakening endless curiosity in mere mortals who are not privy to all the horrors happening behind closed doors. Conspiracy theorists believe that these societies are up to no good, while their leaders continue to remain silent about their deeds, thereby fueling the emergence of even more rumors. Today the main task for ordinary person is to separate the wheat from the chaff, in other words, it is important to distinguish between what is the fruit of the imagination of theorists and the grains of truth.

Since much of our knowledge of such organizations is based on films, television shows and books, their authenticity is under question. big question. We often do not have at our disposal even basic information that could confirm or refute the very fact of the existence of many secret societies. The rumors about the members of these communities and their activities are sometimes so surprising and disturbing that it is difficult to imagine that it could be true.

In this article, we tried to select the most reliable information, clearing it of gossip and rumors, and present it to your judgment. Meet: ten of the most mysterious organizations and communities on our planet.

10. Opus Dei

If you've read or watched The Da Vinci Code, then you probably already know what we're talking about. Opus Dei is a secret society dedicated to protecting the secrets of the Catholic Church and the supposed lineage of Jesus Christ. In fact, Opus Dei was created in 1928 with the blessing of the Pope. Members of this community believe that every person should lead a holy lifestyle, including celibacy. This community has been criticized for being too strict in its principles, although none of the atrocities attributed to them have been officially confirmed. Moreover, the Catholic Church itself prohibits the creation of any secret societies, as well as participation in them.

9. Bilderberg Club


The Bilderberg Club is a rather interesting organization whose existence is not denied by anyone; moreover, they even publicly announce the topics of their meetings. Unfortunately, ordinary visitors are strictly prohibited from entering there. The first meeting of this club took place in 1954 at the Bilderberg Hotel in the Netherlands. The guest list is usually quite exclusive and includes the most powerful people on the planet - from senior IMF officials to EU presidents and leaders. All guests are guaranteed the highest level of security and anonymity. Everything that was said at the meetings, as well as who said it, remains a secret.

As for reality, it is much less exciting. The group meets to discuss world problems and issues in an informal setting. Participants can freely share information obtained here, leaving only its source unknown.

8. Rosicrucians


The Rosicrucian Society is widely believed to have been founded in the 1600s by a group of German Protestants who dreamed of changing the political map of Europe. Since this society was organized by a group of Protestants, it was considered dangerous - the vast majority of the population of Europe professed Catholicism. At that time, the secrecy of the society was the only way to protect against persecution by the Catholic Church. The Rosicrucians exist in our time - several groups of this secret society are scattered in different parts of the globe and each of them claims the right to be considered the ancestor of this movement. Members of this community typically include religious leaders and philosophers.

7. Hermetic Order of the Golden Dawn

Also known as the Golden Dawn, the Hermetic Order of the Golden Dawn was founded in the late 19th century. Its members studied the occult, paranormal phenomena and metaphysics. The organization was considered a magical order, its circles included such famous personalities, like Bram Stoker, author of the famous book "Dracula". Today there are several groups that follow this order, but it is reliably known that none of them has a direct connection with the original order. Members of the order are still required to undergo a special initiation ritual that will move them from the so-called "outer circles" to the "inner circles." According to Llewellyn's Encyclopedia, today more people than ever before have access to the Order of the Golden Dawn. Many of them call themselves "practicing Golden Dawn magicians."

6. Knights of the Golden Circle


At one time, this organization was a real secret society, many believe that it still exists to this day. The Knights of the Golden Circle were supporters of the slave system. The organization itself was founded in the mid-19th century and was highly active before and during the American Civil War. Initially, the society wanted to annex the so-called “golden circle” of lands located in Mexico in order to subsequently divide it into 25 slave states. The mere suggestion that you could be a member of this society could land you in prison at that time. Some historians believe that after the end of the Civil War, the community went underground. For some time there were rumors that the circle was going to finance a second civil war, but they turned out to be empty. Some sources state that the group ceased to exist in 1916.

5. Ordo Templi Orientis


Ordo Templi Orientis or as it is briefly called O.T.O. is an international brotherhood based on religious unity. The group was created along the lines of the Freemasons, and its most famous member was the British writer and occultist Aleister Crowley, who was also the leader of the community. When you think of secret societies, you probably think of typical movie anti-heroes armed with daggers and wearing capes. This image came to us precisely from the Ordo Templi Orientis. The rite of passage, as well as brotherly ties, were highly valued here. The entire existence of the group was reduced to the practice of the occult, which, according to some sources, continues to this day. Here, too, over time, smaller groups have appeared that constantly compete with each other and try to prove their belonging to the original family of the founders of the order.

4. Order of the Dragon


The Order of the Dragon included a community of knights and military nobles who devoted their entire lives to the defense of Christianity. They destroyed everyone who went against Christ. The order was founded in 1408 by Sigismund, King of Hungary, who later became Emperor of Europe. One of the most famous members of this order was Vlad II Dracula, the father of Vlad the Impaler, who inspired Bram Stoker's novel Dracula.

3. Freemasonry


Masons are most often accused of participating in and creating world conspiracies. The very idea of ​​Freemasonry arose when four small groups of masons came together to create the Masonic Grand Lodge. The Masons brought the concept of conspiracy and the use of passwords to a new level (passwords were originally used by stonemasons so that they could quickly find work when moving to a new city). They say that Masons stick together and help each other, no matter where they are in the world. This fact means that all high-ranking officials have excellent connections around the world.

2. Skull and Bones


The Order of Skull and Bones isn't as bad as you might think. It is actually a student body at Yale University, originally known as the Brotherhood of Death. There is just one fact that cannot be denied - the fraternity is famous for some of the most educated and successful graduates in the world. Both President Bushes were members of this fraternity, and all the other graduates achieved heights in their fields, receiving their own: be it career growth, fame, luck or success in politics. The Brotherhood meets every Thursday and Sunday in a building code-named "The Tomb" and is believed to seek to form a group of future world leaders and CIA agents. The community itself was founded in 1832, allowing only the elite into its company.

1. Illuminati


The Illuminati is the main mystery and mystery of our time, full of contradictory facts. Although all data indicates that at the moment There is no such order left in the world; this may not be true. The Order of the Bavarian Illuminati was founded on May 1, 1776 by Adam Weishaupt. The purpose of creating this society was the desire to counteract the abuse of government power, the desire to keep the influence of religion away from politics and the desire to expand the rights of women. The current version of the Illuminati, as described by conspiracy theorists, is a powerful mechanism for controlling the world's banking systems and government. High-ranking celebrities are usually associated with the society, but again, at this time there is no obvious evidence that the Illuminati society is still active. Here you have only two options to choose from: either they are hidden too well, or they really no longer exist.

Unusual business ideas: TOP 10 extravagant business ideas that brought profit to their owners.

There are many unique people on planet Earth.

Most often, their creativity manifests itself in inventions and painting.

But just as surprisingly, they create unusual business ideas.

At first it may seem that such thoughts would never even occur to a person with standard thinking!

Not to mention bringing them to life and exhibiting your unusual idea on display to the whole world.

Or maybe some options are not completely “absurd”?

Let's evaluate the business inventions of creative people together.

Unusual business ideas: TOP 10 unusual options

1. “Bluetooth” instead of a key

Such unusual business ideas are worthy of praise as they solve the age-old problem of lost keys.

Perhaps every person at least once in his life has lost, broken or left his keys somewhere.

The creators of this business innovation solved this problem and brought to life the idea of ​​​​an electronic lock, the key for which is a smartphone.

Agree, the chance of losing an expensive phone is much lower than a regular key.

A special application is installed on the phone, which can be customized to suit your requirements.

For example, the lock will open automatically if the distance from the owner with the phone to the lock is 1–2 meters.

In case of discharge, the lock can be recharged using a special device.

Well, if there may not be one, don’t be upset - there is a special panel on the lock.

After entering a code consisting of numbers and letters, the lock will open without a smartphone.

2. Tattooing on teeth is an unusual business idea.

About 15 years ago, an unusual fashion appeared associated with decorating teeth with various rhinestones and precious stones.

Much water has passed under the bridge since then, and it would seem that people’s tastes have changed dramatically.

However, creative people have new fashion– decorate your teeth with a tattoo.

Such an original “accessory” is created by placing any illustration on a person’s incisors.

If only there were the means and the desire, the masters would be able to turn any drawing idea into reality.

This unusual business was founded by a dentist from the USA, Steve Hedward.

It costs a colossal amount of money to paint an image from this master, but this fact does not stop wealthy people.

Of course, in Russia this unusual business is not yet as popular as in Europe.

Therefore, it is worth clarifying: if you thought that a tattoo on the teeth is the same as a tattoo on the body, then we hasten to refute this myth.

These are two processes that have nothing to do with each other.

So, what is the essence of this unusual business idea?

A tattoo on a tooth can be done even without the presence of a person.

You will simply need to send a dental impression and the desired drawing to the salon’s specified address.

After this, specialists apply the selected image to the crown, and it is sent to the post office specified by the customer.

After which it can be installed in any dentist’s office.

Abroad, this business idea is thriving thanks mainly to girls under 15 years of age and women over 30.

But also for small children who get crowns according to the dentist’s recommendations, an unusual product They watch with special care and constantly brush their teeth.

But in Russia this idea has not yet been implemented on a noticeable scale.

3. A vase that helps get rid of negative emotions

Probably, every person in life, due to constant troubles and stress, has had the desire to go to a desert island, and that he has the strength to scream at the top of his voice.

Psychologists say that this is a normal reaction of the body, which wants to get rid of negative emotions.

But, of course, it is simply impossible to use this method of psychological relief from stress in a metropolis, since it violates all social boundaries.

It’s hard to imagine people standing at a bus stop or in a cafe screaming at the top of their voices (although, what’s more, in Russia such a picture still sometimes occurs).

The author of an unusual business idea in Japan decided to realize this need of people. They invented an unusual vase that adapts to the lips of each person who uses it.

When someone shouts into it, the invention completely suppresses the noise due to its soundproofing properties.

This unusual business idea allows you to throw out all the accumulated anger without disturbing the people around you.

4. Talking dolls based on celebrities

Talking hamsters, dogs and bears have long taken their place on the market.

Such an unusual idea brings good income to its authors to this day.

But electronic animals have been replaced by dolls in the images of famous people.

The founders of the idea were right in creating a talking toy that looked like their favorite artist, pop star or politician.

In the West, people spend a lot of money to buy a mini-copy of their idol, which also speaks.

5. Original coffins - an unusual idea for a business

Vic Fearn & Co is a large company making classic coffins.

Its management decided to add a little humor to its gloomy products.

They came up with an unusual idea to produce creative coffins for customers.

Surprisingly, this business appealed to the people of Great Britain. Now every citizen can come up with one or another idea for a coffin in which he should be buried.

The company manufactured custom products in the form of:

• guitars;
• wine stoppers;
• cars;
• airplane;
• sports bags;
• phone.

And one client ordered a coffin in the shape of a garbage container.

He justified his idea very simply: “I’ve lived my whole life as trash and I feel like I’m trash, so bury me in a trash can.”

In short, this is an unusual direction in business, but it generates income.

And for entrepreneurship, it doesn’t matter how crazy the idea seems.

The main thing is that it brings good profits.

6. “Fake” certificate confirming parental rights

Probably every person had a desire to leave work at the end of the working day in about thirty or forty minutes.

But in the States, if you have a minor child, then the person has the right to leave his workplace before others.

The goals are quite obvious:

• it is necessary to pick up the child from preschool;
• help him do his homework;
• take your child to a group or to a doctor.

Of course, such injustice angers childless workers.

It was this fact that prompted one company in New York to create an unusual idea for a business.

They issue kits with a set of things that supposedly confirm the client has children.

• joint photographs of the child and the customer;
• drawings of a son or daughter;
• pictures from various family celebrations.

You can present all this to your boss and leave work before everyone else.

It is quite logical that this unusual business idea is not particularly popular, since the presence of children can be easily verified.

Probably, a shortened day by an hour or an hour and a half is not worth the condemnation and sidelong glances of colleagues.

7. An unusual idea for an electrical cable decorated with ivy

Unusual business ideas can be born even when you are just sitting at home and looking around.

Look around and count how many electrical wires are in the room, and how many of them are hidden from view?

As a rule, in most apartments the wiring is, at best, neatly fixed along the baseboards.

But appearance The premises deteriorate very much because of this, it seems less neat.

Enterprising people came up with an unusual idea that helped them build a profitable business.

They created a cable in the shape of ivy, the leaves of which the owner can move at will, based on the interior of the room.

This unusual idea is suitable for use not only at home, but also in offices, coffee shops, large companies, and restaurants.

8. The sound of a beer can opening

Japanese inventors distinguished themselves by creating an unusual idea.

They invented a special device that imitates the sound of a beer can opening.

We are talking about the idea of ​​the “Mugen Beer” accessory, which became the basis of a successful business.

This unusual idea is implemented as an ordinary can of canned food, which gives out that same “pshshh”.

This device does not produce any benefit or additional actions.

But one cherished sound was enough for the idea to bring profit to the creators, and the device was sold out in large quantities.

Many people use this invention as a keychain.

9. Shoes with a navigator - an unusual idea for those who are “lost”

But this unusual idea was created for something really important and...

Let's say a person is in an unfamiliar place and needs to get from point A to point B.

This path can be overcome using several options:

• use taxi services;
• ask locals for directions;
• use the city map.

Or you can put the address of point B in special shoes and enjoy a walk around the tourist city.

All thanks to the built-in navigator, which will guide the walker.

If a person needs to turn at an intersection, then, depending on the direction of the route, the right or left shoe begins to tremble.

This unusual idea really appealed to many consumers, so the business brought good profits.

10. Unusual business idea - selling garbage for money

Christopher Goodwin has created a strange business, the idea of ​​which is based on selling garbage.

Likewise, in Russia you won’t surprise anyone with vending machines for selling coffee or various candy bars.

What about a machine that, for 25 cents, dispenses a beautiful bag containing inside:

• paper clips,
• broken toy parts,
• broken buttons,
• small pieces of newspapers, magazines, store receipts?

Few people will be able to understand this unusual idea for business in our country.

But, surprisingly, the founder managed to sell more than 4,000 of these units in America.

Unusual and sometimes absurd business ideas are also presented in the video:

People all over the world are inventing unusual business ideas, which sometimes amaze with their absurdity, and sometimes help make life easier for humanity.

Strictly speaking, everyone determines for themselves the degree of usefulness of this or that idea for business.

'Cause if you have interesting idea, even if at first glance it is very unusual, do not be afraid to implement it.

But before you start your production, you need to assess the target audience and develop a business plan.

If the calculations and direction are correct, then the idea will bring good income and the business will flourish.

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Can an elite group of powerful players control the world, do they really control the masses through their hidden actions? Secret societies have existed around us for centuries. Rumors about their activities have been spreading for the same amount of time. We bring to your attention the top 10 most mysterious and powerful organizations. Let us add that one of them brings an unprecedented danger to the world.

No. 10. "Hellfire Club"

Founded in the 18th century, the Hellfire Club boasted some of England's most famous socialites among its members. At first glance, it was just an elite social club. However, behind the closed doors of the Hellfire Club, pagan rituals and sacrifices and orgies took place. The most famous member of the Club was Benjamin Franklin, a scientist and a major figure in the struggle for American independence.

Evidence of the existence of a completely different Benjamin Franklin was recently found under his house in London. On February 11, 1998, workers working on the restoration of the house made a terrible discovery. A human femur was found. Further excavations resulted in the bodies of four adults and six children.

Forensic testing showed that all of the remains dated back to when Franklin owned the house. The bones showed signs of deliberate dismemberment, and holes had been drilled in one of the skulls. These are victims of a secret society. Cult leader Aleister Crowley is rumored to have managed to skillfully preserve the Hellfire lifestyle into the 20th century.

No. 9. "Majestic 12"

Majestic 12 is such a secret organization that no person or government has ever been in possession of records that would confirm its existence. It was founded by a secret order signed by American President Harry Truman.

In it, he is said to have approved the creation of a carefully selected group of America's best scientists. Majestic 12 took debris from downed UFOs and upgraded them for use on Earth. The result was an unprecedented era of technological progress. In 1961, Kennedy took the presidency. Some are convinced that Eisenhower warned the president about the mystery of the Majestic 12 and the threatening growth of its influence.

They say Kennedy sent several top-secret notes to CIA Director Alan Dulles asking him to disclose any information related to extraterrestrial life. But Dulles also refused to cooperate. In 1963, Kennedy allegedly approached Soviet Premier Nikita Khrushchev to unite against the Majestic 12, which was growing in power. And just 10 days after reaching an agreement, John Kennedy was killed.

No. 8. "Knights of the Golden Ring"

The Knights of the Golden Circle were a legendary group of Confederate army officers who, after defeat, vowed to see the American South rise again.

April 6, 1865. The American Civil War was coming to its bloody conclusion. The Confederacy was in full retreat, and the southern capital of Richmond, Virginia, could fall at any moment. General Robert E. Lee transmits an urgent evacuation message to President Jefferson Davis.

They say that the Knights of the Golden Ring were given a train with gold bars, the fate of which is still unknown. By the time Davis was captured, the gold had already strangely disappeared.

Many experts believe that the fortune was given to the Knights of the Golden Circle, who buried it and patiently awaited the day when they would rise again against the North. Its members were rumored to include Lincoln's assassin John Booth and the famous outlaw Jesse James. Until gold is found, the existence and future fate of the Knights of the Golden Ring will remain a mystery.

No. 7. Opus Dei

This Catholic organization, founded in 1928, argues that ordinary life is the path to God-given bliss. But in practice, Opus Dei is far from ordinary. She practiced a strange, cruel ritual known as mortification. During it, members of the society violently beat themselves, thereby demonstrating bloody atonement for sins.

June 18, 1982. Blackfriars Bridge, London. Roberto Calvi, known as "God's Banker", was found dead - hanging from the base of a bridge. Calvi was the head of one of the largest banks in Italy, which had close ties to the Vatican and the Opus Dei organization. His death was called suicide. And immediately after 2 months, the Calvi bank collapsed, owing more than a billion dollars.

Perhaps members of Opus Dei forced the bank into bankruptcy to demonstrate their strength to anyone who might stand in their way? Has this society really been quietly expanding its power and is willing to go to any lengths to achieve its goals?

No. 6. Bohemian Club

This club originates from San Francisco. In 1892, it was created as a secret artistic association that held a festival every summer in the Bohemian Grove. But within a few years, the guest list was filled with American presidents, company directors and executive members of the Ivy League. It was then that the festival began to be called the “hidden summit of the West.” According to rumors, extremely strange rituals were carried out under serious security.

One of them was the Love Cremation ceremony, which was performed in front of a 12-meter carved figure of an owl. During the ritual, hooded men swam in boats to the foot of the owl, spectators held torches, and ominous music blared from speakers. At the end of the ceremony, the effigy was placed on the altar and set on fire. The real meaning of this amazing and slightly creepy ritual remains unknown.

No. 5. "Skull and Bones"

The infamous Yale fraternity. Skull and Bones was founded in 1832. As before, as now, its members included the richest and most powerful people in America - from bankers and millionaires, congressmen and senators, to presidents like George W. Bush and his son George W. Bush. The brotherhood meets in the tomb, a crypt-like room rumored to have a massive pentagram carved into one of its stone walls.

According to The New York Times, inside the tomb members of Skull and Bones may keep the real bones of the famous Apache warrior Geronimo. Also, according to rumors, the brotherhood possesses the skull of Pancho Villa, a famous Mexican general who participated in the war against the United States and lost.

This strange environment most influenced Henry Stimson, Secretary of War under Presidents Roosevelt and Truman. Stimson looked at the United States through the prism of the bloody years of World War II. He was actually the architect of the Manhattan Project, during which the world's first atomic bombs were created and later dropped on Hiroshima and Nagasaki.

No. 4. Bilderberg Club

This incredibly influential society of politicians, financiers and industrialists meets annually at the five-star Bilderberg Hotel in the Netherlands. Its members included King Juan Carlos of Spain, US Secretary of State Henry Kissinger, British Prime Minister Tony Blair and German Chancellor Angela Merkel.

The club's first meeting took place in May 1954. Its goal was clear - to increase the political and economic influence of America and Europe around the world. The Bilderberg group claims that it works only for the benefit of the entire planet. But if there is no reason to fear it, then why do its members still gather behind tightly closed doors?

Conspiracy theorists are convinced that, with the help of organizations such as NATO, the World Trade Organization and the International Monetary Fund, the Bilderberg Group is doing everything possible to change the world order so that all political and economic strength ended up in the hands of the West.

No. 3. Templars

Many experts believe that the Templars restored the Ark in Jerusalem and took it to Europe. Others believe they have found the Holy Grail. The elite warriors of this knightly order, founded in the Middle Ages, stood on the protection of Christian pilgrims who traveled to Jerusalem. During the Crusades they killed thousands of innocent Muslims.

As a result, they opposed the power of the Vatican, which accused them of heresy. Papal troops hunted down and killed the Templars in the early 14th century. Today, their descendants are members of the Order of the Garter, led by none other than Prince Charles, heir to the British throne.

No. 2. Masons

Freemasons come from the Masons' Guild, which existed in the Middle Ages. Before the 1700s, the Freemasons already had a powerful influence on the governments of Europe and America. The famous painting of George Washington dressed in Masonic attire illustrates the influence of the Freemasons during the American Revolution.

It is believed that out of the 39 people who signed the American Constitution, 13 were Freemasons. Fourteen American presidents were also members of this society, notably Theodore Roosevelt, Harry Truman and Gerald Ford. Experts have discovered many hidden structures in Washington, D.C., confirming the influence of Freemasonry on the founding fathers of modern democracy.

There are supposedly many senior Masons among NASA members. Some experts believe that the names, landing sites and projects of the Apollo program are echoes of Masonic rituals and symbols. Conspiracy theorists claim that even world-famous astronaut Buzz “Aldrin” took a Masonic flag with him during the first moon landing. There are so many of their own people in the most influential positions in the world - is anything capable of stopping the Masons from joining forces to gain power over the planet?

No. 1. Illuminati

The most dangerous secret society of all time. This is a group whose scheme for world domination is unparalleled. In 1774, the Illuminati society was founded by the German philosopher Adam Weishaupt, who called for a free society with equal rights. But all this was just a smoke screen.

In fact, this dark society had the goal of destroying all governments and religions. And they planned to achieve this by forcing the masses to divide into opposing political, social and economic camps. Similar to those that are now dividing the world. Subsequently, the Illuminati would provoke clashes between these groups, which would weaken them.

The Illuminati used the divide and conquer method to spark the French Revolution. Once the enemy camps lose power, the Illuminati will intervene and quietly seize power. No one knows how the Illuminati society was disbanded, but traces of their influence can be seen in countless conflicts over the past 200 years.

Many believe their final target was the United States of America. The seeds of discontent were sown to cause a terrible social and economic collapse. The one dollar bill features occult symbolism associated with the Illuminati. And the inscription translated from Latin means: “Our business is Success - the New World Order.” Today all seeing eye considered a symbol of “the subordination of the many to the will of the few.”

Owning your own business is not only an opportunity to improve your financial well-being. Entrepreneurs get a great chance to improve the world and give others new perspectives. Many people believe that modern world offers fewer and fewer opportunities to start, all niches are occupied, and spheres of influence are distributed. The era of making profits by only meeting the minimum requirements in terms of customer satisfaction is truly over. The consumer truly has the right to receive the most best services and goods. But also, each of us is looking forward to something new. Clients, like children, want to be surprised and pampered with new “toys”. The world is evolving and new needs are emerging. Their satisfaction, fresh and original ideas become the basis of successful business projects. We will introduce you to such ideas.

“Fresh and successful ideas for trading”

A store that pays to enter

In the small Australian town of Coorparoo there is a store that specializes in selling gluten-free products, it is called “Celiac Supplies”. Recently, the store has become famous, and its name has even begun to appear in the headlines of foreign publications. The reason is an innovation invented by the hostess. Visitors pay for the right to enter the store. The entrance ticket price is low and is 5 Australian dollars. Pensioners, people with disabilities and children are exempt from paying. A visitor who purchases a product in a store receives a discount that is equal to the amount paid for entry.

The owner of the store, Georgina, explains the essence of the innovation very intelligently: “People come in, look at the products and prices, leave and buy the same products in another store. Why should I waste my time and energy and work for free?” Georgina is trying to convey a simple concept - there are things in the world that you get for free (sun, air, birdsong), but other people's work should be valued with dignity.

The innovative approach to trading was met with mixed reactions. Many criticize the entrepreneur, some openly laugh at her. There is considerable debate on the store's Facebook page about the appropriateness of such approaches.

But Georgina still achieved a certain result. Although there was no noticeable increase in profits, there were much fewer thefts and idle onlookers in the store. But from a publicity point of view, Georgina has achieved an outstanding result.

What is the point of this Australian store example? Look for non-standard approaches to attracting customers. Advertisements offering the “best” or “lowest” prices are quite boring and do not cause the expected influx of visitors. An advertising poster that reads: “We are the greediest sellers in town. We are so insolent that we demand money for entry!” will have the effect of a bomb exploding and will attract many new customers to your store. People will come to you just to watch and have fun. And they will definitely buy at least some little thing.

Without packaging

The lack of packaging significantly reduces the cost of any product. This technique does not always work, but in some situations it brings additional income. This principle is used in the work of Bulk Barn (Canada). The chain of retail establishments has installed special glass vending machines in which customers can choose various products. More than four thousand items are sold without packaging: loose leaf tea and coffee beans, cereals, flour, spices, nuts, dried fruits, sweets and many others. In addition to the attractive price, the chain is developing a new movement to eliminate plastic packaging materials that pollute the planet. It is worth noting that the idea works and brings huge profits to the company owners.

We sell muesli

This business idea received the title of best young company in Germany in 2013. The business was created by three friends from the city of Passau. Young entrepreneurs managed to meet the starting capital of 3,500 euros.

The essence of the idea is simple and ingenious. The guys created an online store selling muesli. Buyers are given the opportunity to choose various, but always only environmentally friendly ingredients and mix them at their discretion. The assortment includes several types of cereal bases, a huge variety of fruit additives, and nuts. The store also offers high-quality teas, fresh juices, healthy cereals, coffee.

In 2007, when the business was just being created, it consisted of one retail outlet and an online store. Now it is a developed network with about 200 employees.

Master class on how to properly sell men's jeans

It is generally accepted that shopping is an exclusively female activity. For most men, any trip to the market or store turns into real torture. Standard shelves, on which various items of clothing are laid out in stacks in several rows, cause melancholy and despondency in men. Most of them consider searching and trying on the right size a waste of time.

Nadya Shurabura, who created the innovative Hointer jeans store in the American city of Seattle, made a wise decision to take into account the peculiarities of male psychology and create the most comfortable conditions for customers.

The store only sells men's jeans, flocks of ladies chirping and choosing goods do not distract or confuse the stronger sex. There are no endless racks of folded jeans here. Only hangers located on beams. The front of the product is facing the buyer. Each model is presented in only one size, although all options are in stock.

Buyers are offered a convenient application for their mobile device. With it, you can scan the QR code of the model you like and indicate your size. Literally within a few seconds, a notification is sent to the buyer’s device indicating in which fitting room the ordered jeans are waiting for him. The model you like and fit is paid for at the checkout. Anything that does not satisfy the buyer is sent to a special hole in the fitting room.

Men will agree that such shopping conditions can be considered ideal.

Freeosk - a special tasting machine

The very first devices of this type were created by the German confectionery company Stollwerck in 1887. Customers were offered the opportunity to try the sweets before purchasing. Since 2013, Chicago supermarkets have revived this tradition and installed special Freeosk machines. To install a free tasting machine, it is important to choose the right location and place of maximum concentration of the target audience.

The benefit for customers is obvious - the opportunity to try new products for free. The benefit of a supermarket is less obvious to the uninitiated layman - cheap marketing research into the interests and tastes of customers. It’s not worth talking about how much the positive image of the retail chain is improving.

Delivery of purchases to the airport

The popular Australian retailer Woolworths offers its customers a new service - the ability to order and pay for goods through a mobile application. The purchase is delivered to the airport and handed over to the client after the plane lands.

This service aroused great enthusiasm among business people and tourists and immediately began to be in enormous demand. A tired traveler, upon arrival in the city, no longer needs to head to the store to fill an empty refrigerator with food. Everything can be ordered in advance and received at the exit from the airport.

“Ideas for restaurant business”

Admission with pre-purchased tickets

The owner of Chicago's Nextrestaurant, Grant Achatz, got the idea from airlines. You can only enter the airport with a plane ticket purchased using an online service. A similar system works in this restaurant. It is simply impossible for a visitor from the street to get into it. Entry is limited to those who have pre-paid for a specific menu in advance through the online ordering system.

The innovation was liked by visitors, who now do not have to wait for a free table and order fulfillment. Menu prices depend on the day of the week and time of day. The most expensive option is Saturday evening; on weekdays and at lunch the cost of the order is noticeably lower.

The restaurant menu changes radically at least once every 3 months. The previous option is never repeated. The restaurant offers dishes from different national cuisines and has an endless supply of ideas. The establishment is extremely popular; there are no free tables here.

Creative from Blockbuster

While watching a movie, cinemas offer the standard set: drinks, popcorn and other snacks. While at home, many people like to eat well and watch a good movie.

Entrepreneurs serving visitors to one of the film festivals in Toronto came up with the perfect idea - to offer restaurant guests dishes from films that are presented in films today.

A restaurant that counts calories consumed

Restaurant Hitzberger (Switzerland) offers guests original service. The waiter brings the bill, which indicates not only the prices, but also the number of calories in each portion eaten.

This idea can be developed further. For example, offer a menu low in fat or carbohydrates. Protein options are available for those who are watching their weight and caring about their health. You can organize competitions and reward customers who use greatest number calories.

The idea is a success, because most catering establishments offer very high-calorie and unhealthy food. The additional opportunity to control the composition of dishes and their impact on health is appreciated by guests.

A restaurant where guests create their own drinks

A simple and very cool idea was proposed to visitors by the owners of the Japanese bar Logbar. Here the client is given the opportunity to create new cocktails by mixing different ingredients. Be sure to come up with an original name for the drink that is included in the bar menu and offered to other guests.

If the drink is successful, its creator makes good money. According to the terms of the project, part of the bar's profits is offered to the creator of the cocktail.

“Ideas for hotel business”

Twitter hotel

On the island of Mallorca there is an interesting SolWave hotel, which is used to attract guests to this super-popular social network. Each guest has the opportunity to download a proprietary application and gain access to original entertainment. Branded social network allows you to participate in competitions, communicate with other guests and make appointments at hotel parties, meet new people and flirt.

The hotel also has original rooms. In one of them, on the wall hangs a huge mirror with a luxurious mustache painted on it. You can instantly send a funny photo of yourself in this mirror to your friends. Using special hashtags, you can order drinks to the administrator.

“Earn money on the Internet”

Online dining

Sociability, attractiveness and cooking skills are characteristic features many girls. Seo-Yun Park from South Korea that there is good money to be made from these underrated talents. The girl quit her boring office job, bought a camera and started broadcasting her lunches online. A cool hobby has developed into a worthy source of income. From advertising and views, Seo-Yoon earns about $10,000 every month.

The secret to the popularity of this show is simple. In developed countries, the number of single people who are entirely focused on their careers is noticeably increasing. For them, lunch with a virtual interlocutor becomes a real godsend, brings the joy of communication and brightens up loneliness. The girl also provides assistance to those who are forced to go on a diet, but are not ready to give up a traditional dinner in society and a pleasant conversation.